My artist will be called Dee which is a nickname that allows the audience to establish a personal relationship with her (Blumler and Katz Uses and Gratifications theory) because it allows the sensation of knowing her on a personal and friend-like level. Her aesthetic will be comparable to the alternative/pop band Paramore. The source of the songs that I will use are from a variety of albums from Paramore which I believe match the artist’s aesthetic the best. Due to her music’s appeal towards a teenage audience, the music will contain lyrics that have experiences which are relatable to them to allow them to develop a stronger connection with her music.
I aim to meet brief three by ensuring multiple shooting locations as well as using a range of camera shots, angles and movement in order to establish the locations and the pop genre. I plan to use a bedroom scene for interviews and Shoreditch for music video elements as that matches her aesthetic. I will include close-ups of the artist and handheld camera shots- the handheld shots allow the audience to feel that they are spending time with the artist rather than watching through a screen. The diegetic sound will take place during the interviews and behind the scenes content where the sound is being recorded by the camera. The non-diegetic sound will take place for the soundtrack playing in the background of the music videos. The songs that Paramore produce are relatively fast paced so I will match the editing with the speed of the song- the faster paced songs will have faster editing than the slower paced songs. The first song I plan to use is “Decode” which has a relatively fast paced beat which means that I must ensure fast editing to match the song. The costume for my artist will be colourful due to the colourful nature of her aesthetic so the costume will likely be clothing that matches her red hair or clothing that is typically seen as "indie" style clothing in order to represent her genre. Some of the lighting I use for the video will be coloured which is simply due to the aesthetic of the artist where dull lighting does not match her colourful aesthetic.
Arguably, my music videos will subvert van Zoonen's idea that women in the media must abide by the Western beauty ideals because those ideals have been described as "being thin and tall, having long hair, having light/tanned skin, having big breasts, large eyes, a small nose, and high cheekbones"- my artist will subvert these stereotypes and present herself in a more realistic way in order to allow her target audience to feel that they should not try force themselves into those outdated beauty standards and they should embrace their natural beauty. My artist will not be not a political performer so there is no need for the subversion of Goodwin’s music video conventions because there is not a particular message she will try to convey through her music. For the print adverts, it can be said that Laura Mulvey’s male gaze theory will be subverted because the target audience for my artist will be a female audience so the male gaze theory cannot be applied because she will not being sexualised for the pleasure of a male audience.
The target audience for my artist will be a teenage female audience between the ages of 14-24 that aspires to be like my artist and look up to her as a role model. The psychographics for my artist will likely be the aspirers who place emphasis on image, appearance, charisma, persona and fashion. Blumler & Katz Uses and Gratifications theory can be applied for personal identity due to the relatable aesthetic and the popularity of the location.
My artist will have a very strong social media presence where she interacts with her fans and posts TikToks with her music and makes tweets to promote her music. Due to her age and genre, it is highly likely that a majority of the interaction with her fans will occur through social media. She will be an independent artist because she wants to inspire young people that they can achieve their goals without them seeming unattainable.
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