Tuesday, 27 September 2022

Ignite Presentation: Learner Response :)

1) Type up your feedback in full including the ratings out of five for each of the six categories.

- Research: 4/5 

- Music promo concept: 5/5 

- Language terminology and theory: 4/5 

- Representations: 3/5 

- Audience and industry: 3/5 

- Delivery: 4/5 

- Total: 23/30 

  • Intro on draft version fine- exactly the reason why we do this presentation! 
  • Handheld camera works well- other technical elements could do with a bit more detail
  • Similar artists look perfect for the brief 
  • Good planning for music videos- three songs from one album works 
  • Shoreditch is a perfect location for this! 
  • Great to see casting already sorted- this is a great, well-developed concept, no need for disclaimer at start of presentation 
  • Clearly well thought out concept in terms of interview framing and music videos
  • Emphasis on colour throughout is a real strength 
  • Representations interesting but will need developing for statement of intent 
  • Think about indie genre- surely pretty mainstream now (also needs to meet pop genre for brief)
  • Digital convergence slightly lacking- one to address for statement of intent 
  • Q+A handled very confidently- great discussions 

2) Use this feedback, comments from peers and your own reflection on your presentation to self-assess and write your own detailed WWW and EBI for your coursework concept and presentation as a whole.

WWW: Good ideas about what I plan to film, nice choice of inspired artists, good aesthetic for location and colour, good choice of mise-en-scene, good use of representation and concept, good use of media language 

EBI: Requires development of representations and genre 

3) Write a paragraph discussing how your presentation will lead into your actual coursework production. Do you need to update your statement of intent? Does your concept/treatment offer enough clarity? Is it appropriate for the audience specified in the brief? Is it achievable to film with the resources you have available? Can you add media terminology or theory to your statement of intent now you have reflected on your presentation and seen others?


Through my Ignite Presentation, I have opened my concept up to improvements so that I am aware of the elements that require improvements for my final brief and statement of intent. Due to the feedback I received from my presentation, I have become aware of the fact that I need to work on representations for my artist. Although I know who my artist aims to represent, I need to work on who the target audience for my artist is. Through the improvement of representations for the brief, I am also able to develop on digital convergence. My target audience is likely to be the ages that are most active on social media which will make my artist heavily dependent on social media for communication with fans, promotion and updates. I believe that my concept can be easily produced in the way that I have planned as long as I have a set plan for what I aim to achieve. However, I do need to develop on my media terminology and try apply theories that are appropriate to use for my video so that I am able to aim for the higher marks. 

Statement of Intent: Second Draft :)

My artist will be called Dee which is a nickname that allows the audience to establish a personal relationship with her (Blumler and Katz Us...